GetCustro Documentation
Turn Every Product Visit Into an Interactive Demo
Welcome to GetCustro.
GetCustro helps B2B SaaS companies create AI-powered product demos that prospects can explore whenever they want.
Instead of asking prospects to book a meeting, wait for a sales representative, or watch a generic product video, you can give them an AI Demo Agent that is available instantly.
Meet Abby, your AI Demo Agent.
Abby helps prospects understand your product, explore its capabilities, get answers to their questions, and experience your product without waiting for a traditional sales demo.
What is GetCustro?
GetCustro is an AI-powered product demonstration platform built for B2B SaaS companies.
It allows you to create interactive AI Demo Agents that can showcase your product to potential customers.
Think of GetCustro as the layer between your website visitor and your sales team.
A prospect discovers your product.
They want to understand how it works.
Instead of asking them to schedule a call, GetCustro lets them start exploring immediately.
Your AI Demo Agent can explain your product, answer questions, highlight relevant features, and guide prospects through the experience.
Why does this matter?
Modern buyers want to research products on their own.
They want answers immediately.
They want to see the product before committing to a meeting.
And they don’t necessarily want to wait 24 or 48 hours for someone from sales to get back to them.
GetCustro helps remove that waiting period.
Your product demo can be available whenever your prospect is ready.
Meet Abby
Your AI Demo Agent
Abby is the AI Demo Agent powered by GetCustro.
She is designed to help prospects experience your product without requiring a live sales representative.
Abby can:
- Explain what your product does
- Walk prospects through key features
- Answer product-related questions
- Help prospects understand specific use cases
- Guide them through your product experience
- Provide information based on the knowledge you give her
- Be available 24/7
The goal isn’t to replace your sales team.
The goal is to let your sales team spend more time with prospects who are already interested.
Abby works before the sales conversation
Traditional product demos often require a salesperson to be involved from the beginning.
With Abby, the prospect can first explore the product independently.
Once they understand the product and have their initial questions answered, your sales team can step in for the deeper conversation.
Why AI Product Demos?
The way people buy software has changed.
A prospect might discover your product at 11 PM.
They might have one very specific question.
They might want to see one feature before deciding whether your product is worth exploring further.
They might not want to book a meeting just to answer that one question.
This creates a gap between interest and access.
GetCustro helps close that gap.
Instead of:
Visitor → Book Demo → Wait → Sales Call → Product Demo
You can create:
Visitor → AI Demo → Explore → Get Answers → Talk to Sales
The prospect gets immediate access to the information they need.
Your sales team gets a more informed buyer.
Live Demo vs Traditional Demo
Traditional Product Demo
A traditional demo usually looks like this:
- Prospect visits your website
- Prospect fills out a form
- Prospect books a meeting
- Sales representative prepares
- Meeting takes place
- Product is demonstrated
- Prospect asks questions
- Follow-up happens
This works, but there is friction.
The biggest problem is simple:
The buyer has to wait.
Live AI Demo
With an AI-powered live demo:
- Prospect visits your website
- They start the demo immediately
- Abby explains the product
- Prospect explores relevant features
- Abby answers questions
- Prospect understands the product
- Sales gets involved when the buyer is ready
The experience becomes much more self-serve.
Traditional Demo
Scheduled
The prospect needs to find a suitable time.
Human-dependent
A sales representative needs to be available.
Fixed
The demo usually follows a predefined presentation.
Delayed
The prospect may wait hours or days.
AI Live Demo
Instant
The prospect can start immediately.
Always available
Abby can demonstrate your product 24/7.
Interactive
The prospect can ask questions and explore.
Self-serve
Buyers can learn at their own pace.
When Should You Use a Live AI Demo?
A live AI demo is particularly useful when your product requires explanation.
For example:
Complex SaaS Products
If your product has multiple features, workflows, or use cases, Abby can help prospects understand how everything fits together.
Technical Products
DevTools and technical products often require context before buyers understand their value. An AI Demo Agent can explain technical workflows and demonstrate how the product works.
Enterprise SaaS
Enterprise products often involve multiple stakeholders. Each person may have different questions. Abby can provide an always-available first layer of product education.
Products With Long Sales Cycles
If your sales process takes weeks or months, giving prospects an interactive product experience early can help them understand your value proposition before the first sales conversation.
What Can You Create With GetCustro?
GetCustro supports multiple ways of demonstrating your product.
Live Browser Demo
Give prospects an interactive experience of your product through a browser-based AI Demo Agent.
Abby can guide prospects through the experience and explain what they’re seeing.
This is ideal when prospects need to understand how the actual product works.
Slide Deck Agent
Turn your product presentation into an AI-powered experience.
Instead of a static presentation, prospects can interact with an AI agent that explains the content and answers questions.
This is useful for:
- Product overviews
- Enterprise presentations
- Sales decks
- Feature explanations
- Investor or stakeholder presentations
How to Create an AI Demo Agent
Creating your first AI Demo Agent with GetCustro is simple.
You provide information about your company and product, configure how your agent should behave, and GetCustro generates the demo experience.
Create Your Agent
Start by creating a new AI Demo Agent.
Give your agent a name that makes it easy for your team to identify.
For example:
Abby - Product Demo
or
Acme AI Demo Agent
Once created, you’ll be taken through the setup process.
Add Your Website
Enter your company or product website.
Your website gives the AI important context about your company, product, features, positioning, and use cases.
What should you provide?
Use the website that contains the most useful information about your product.
For example:
- Homepage
- Product pages
- Feature pages
- Documentation
- Use case pages
- Pricing information
- Product resources
The more useful context Abby has, the better she can explain your product.
Add Product Knowledge
Give Abby additional information about your product.
This can include information that may not be clearly available on your website.
For example:
Product Features
Tell Abby what your key features are and what each feature does.
Target Customers
Explain who your product is built for.
Use Cases
Describe the problems your product solves.
Competitive Positioning
Explain what makes your product different.
Important Information
Add anything Abby should know when explaining your product.
Think of this step as giving Abby the product knowledge she needs to have useful conversations with prospects.
Define AI Behavior
Tell Abby how you want her to behave.
This is where you can customize the experience.
For example:
Tone
Should Abby sound professional, friendly, technical, conversational, or concise?
Communication Style
Should she give short answers or detailed explanations?
Product Focus
Which features should she prioritize?
Audience
Is she speaking to developers, founders, sales leaders, product managers, or enterprise buyers?
Guidelines
Tell Abby what she should and shouldn't say.
The better you define the desired behavior, the more consistent your AI Demo Agent will be.
Configure the Demo Experience
Choose what you want prospects to experience.
Depending on your demo type, you can configure:
- Product screens
- Demo flow
- Key features
- Talking points
- Navigation
- Questions Abby should answer
- Important CTAs
The goal is to create a guided experience without making the prospect feel restricted.
Let prospects explore while making sure they can always understand what they’re looking at.
Review Your Agent
Before publishing your AI Demo Agent, test it yourself.
Ask questions that a real prospect might ask.
For example:
What does your product do?
Who is this product for?
How does this feature work?
How is this different from other solutions?
Can you show me how this works?
Look for areas where Abby may need more context or clearer instructions.
Publish Your Demo
Once you’re happy with the experience, publish your AI Demo Agent.
Your demo is now ready to share with prospects.
You can place it wherever your buyers are discovering your product.
For example:
- Website
- Product pages
- Landing pages
- Campaigns
- Sales outreach
- Email campaigns
- Sales follow-ups
The goal is simple:
When someone wants to see your product, let them see it immediately.
How to Build a Better AI Demo
Creating an agent is only the beginning.
The best AI Demo Agents are continuously improved based on how prospects interact with them.
Give Abby Clear Context
Avoid giving vague instructions.
Instead of:
Explain our product.
Try:
Explain our product to a VP of Sales who wants to understand how it can reduce the time their team spends on manual product demonstrations.
Specific context produces better experiences.
Focus on Your Buyer’s Questions
Think about the questions your sales team receives repeatedly.
For example:
- What does your product do?
- Who is it for?
- How does it integrate with our existing tools?
- How long does implementation take?
- What makes you different?
- How does pricing work?
- Can you show me this feature?
Make sure Abby has the information required to answer these questions.
Keep the Demo Focused
Your AI Demo doesn’t need to explain everything.
The goal is not to overwhelm the prospect.
Focus on the features and workflows that help buyers understand your product’s value.
A good demo answers:
Test Your Agent Like a Prospect
Don’t only test the happy path.
Ask difficult questions.
Try incomplete questions.
Ask for specific features.
Ask questions outside the main demo flow.
The goal is to understand how Abby behaves when a real prospect interacts with her.
Use Analytics to Improve the Experience
As prospects interact with your AI Demo Agent, look for patterns.
Which features do they explore?
Which questions do they ask?
Where do they stop?
Which parts of the demo generate the most engagement?
Use these insights to continuously improve your demo experience.
Best Practices
Keep the first interaction simple
Don't overwhelm prospects with too much information immediately.
Lead with value
Help prospects understand why your product matters before diving into every feature.
Make the demo conversational
The experience should feel like exploration, not a long presentation.
Give Abby strong product knowledge
More relevant context means better answers.
Test regularly
Your product changes. Your AI Demo should evolve with it.
Make the next step obvious
If someone is interested, make it easy for them to take the next step with your team.
Frequently Asked Questions
The Goal of GetCustro
The future of product demos isn’t about scheduling more meetings.
It’s about giving buyers access to the right information when they’re ready for it.
Your prospects shouldn’t have to wait to understand your product.
With GetCustro, your product can be ready to demonstrate whenever they are.
Build your AI Demo Agent.
Let your buyers experience your product instantly.
Try Live Demo